Ghia Drink Shark Tank Update 2023 – Looking for the latest update on what really happened to Ghia after shark tank with before and after growth, so check out the guide here.
Ghia is a non-Alcoholic aperitif drink that does simply nothing to numb the night. The drink was started by the founder, Melanie Masarin, and is inspired by the Mediterranean tradition because it is alcohol-free, anyone can drink it.
This drink is made by compounding decent ingredients. The taste of this type during the summer season is much better and can alter one’s thinking about drinking and socializing. Melanie was spending time with her household and friends near the Mediterranean Sea during the summertime.
Therefore, here he saw the lack of non-alcoholic drinks, after which Melanie obvious that he would fill this gap in the beverage market.
Ghia Drink Shark Tank Update 2023
Melanie simply started this alcohol-free aperitif drink corporation in 2019 because she always knew that by 2025, the non-alcoholic business was going to be USD $1.6 Trillion.
Melanie appeared in Shark Tank Season 14 Episode 4 with her corporation Ghia Drink and asked Shark for $250K for a 5% Equity at a $5 Million Valuation.
Melanie is very thoughtful about this company and she wants to become a big product in the non-alcoholic market.
Ghia Drink Shark Tank Update 2023
Company Name | Ghia Drink |
Founder | Melanie Masarin |
Founded | 2019 |
Product | Non Alcoholic Drinks |
Asked For | $250K for a 5% Equity |
Final Deal | No Deals |
Shark | No Shark |
Episode (Shark Tank USA) | Season 14 Episode 4 |
Air Date | Oct 14, 2022 |
Business Status | In Business |
Website | Visit Website |
Headquarters | Los Angeles, California, United States |
Go To Amazon | Buy Now |
What is Ghia?
Ghia is a spirits-free, non-toxic aperitif drink that is ready using all-natural ingredients. One of the elements that it uses to make its drink is herbal nervines. It is a therapeutic plant; it will be used for centuries to slow stress and bring on energy.
It tastes great even if the drink is not alcoholic. All of their drink harvests are vegan, kosher-certified, and gluten-free, and comprise no sugar, artificial flavors, and caffeine.
It sells different kinds of drinks such as Apéritif, Le Spritz, First Sip Kit, and Ghianduja besides selling puzzle sets. Apart from all this, this recipe tells how can you make an Aperitif drink like A NIGHT AT THE SPRITZ, Agrodolce, Dusk in the Garden, and a lot more.
The superior thing about this drink is that after opening its bottle, it can be spent for 3 to 4 weeks and it does not require refrigeration.
Who is the Founder of Ghia Drink?
Melanie Masarin is the creator and CEO of the corporation as well as did this marketing work in a different corporation earlier.
She simply worked as a Financial Analyst, Investment Banking at Goldman Sachs after perusing Economics with a Bachelor of Arts from Brown University.
Now, for numerous years she also worked in different companies with American Eagle Outfitters, Dig Inn, and Glossier.
Ghia Before Shark Tank Telecast
When Melanie was spending time with her family and friends near the Mediterranean Sea. When she went to the launch with her helpers, she found a shortage of alcohol-free drinks there.
She started doing research about this, due to which she simply came to know that there is an enormous shortage of alcohol-free drinks. Now, to fill this gap in the market, she started Ghia Alcohol-Free Drink Company.
Now, at the beginning of her business, she had to face a lot of people and people, in this her family and friends also helped and at the time of the product launch, she had invited numerous people to test the drink. She sent the product to 1200 customers with a handwritten note.
She has her products accessible nationwide across 750+ bars, hotels, liquor stores, and mom-and-pop grocers. It simply ships products to 50 states in the United States, with which Ghia has joined with Mayple and is in 50 countries.
Her marketing material is basically made of 100% paper and biodegradable sinks so that it can do “one-packaging”.
She also has a subscription model, through which the operator gets a very decent discount. Melanie needs a mentor along with investment to simply grow her business, so she noticeably came to Shark Tank.
How was the Shark Tank Pitch of Ghia?
Melanie Masarin entered Shark Tank with her corporation Ghia and asked Shark $250,000 for a 5% equity at a $5 Million Valuation. The entrepreneur clarified her alcohol-free drink well to the shark and it was very much enjoyed by the shark.
This drink simply has about 50 calories in can size. Recently, she has increased the price of her drink. The selling price for a bottle of these is $38, it can be 10 to 12 servings and its assembly cost is $6. Her spritz costs $1.25 and its retail price is $5.
Now, in the last year 2021, her sale was 75% online and she made $ 2.5 million in it. These sales have come from social media advertising them and in the last year 2021, it lost $1 million.
She has elevated $3.5 million and presently, she has elevated $6.5 million at a $35 Million Pre-Money Valuation. Melanie has 57% equity in the corporation after raising $6.5 million. Her sales are $4.5 million by October 2022 and will dual by 2023 next year.
Daymond John said that if he does not like this kind of drink, then he is out. Lori Greiner said that she also does not like this kind of drink, so because of this, she is out.
Mark Cuban said that the group that selects the founder, is very tough because it is expensive to make, store and sell. So, because of this, he is out.
Robert Herjavec simply offered this business $250k for a 5% equity. In the meantime, Kevin O’Leary said Wait.
Robert said Melanie if you Sell with Kevin, then I am out, In this, Melanie says that if she does not listen to everyone, then it will not be fair, then in the interim Robert is out. Kevin’s offer was $250k for a 10% equity but Melanie failed Kevin’s offer.
What Really Happened to Ghia After Shark Tank?
The shark conversation with Melanie went well, especially with Kevin & Robert. Robert had offered Melanie the Exact according to his demand, but when Melanie was listening to Kevin’s offer, Robert got out of it. The offer that Kevin made to Melanie was no better than Robert’s offer.
This is an expansive category so it needs a lot of investment to run this business. Ghia Drink company has raised $10 million by October 2022.
Now, at the present time, the founders hold only 57% of the stakes of their corporation, although she has sold quite well this year.
Shark Tank Viewer has a dissimilar opinion about this business, so here are some tweets of Shark Tank Viewer.
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